Tag Archive: political

  1. Political File Rules Webinar with the FCC Panel

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    There has been a growing concern that many stations may not be in compliance with the Commission’s on-line political file rules. You can expect the FCC to continue monitoring stations. This webinar features the FCC’s team that oversees the on-line political file rules. They will discuss the steps needed to comply with the rules, the impact on a station’s renewal and the FCC’s new consent decree process. The panel will take Q& A’s from participants. It will be archived.

    Panelists: Robert Baker (FCC) – Gary Schonman (FCC) – Sima Nilsson (FCC)
    Moderators: Jack Goodman Esq. – David Donovan, NYSBA

    Please click this URL to join. https://zoom.us/j/94630830414

    Or join by phone:
    Dial(for higher quality, dial a number based on your current location):
    US: +1 646 876 9923 or +1 301 715 8592 or +1 312 626 6799 or +1 408 638 0968 or +1 669 900 6833 or +1 253 215 8782 or +1 346 248 7799
    Webinar ID: 946 3083 0414
    International numbers available: https://zoom.us/u/aBdHpi1yD

    Thanks to David Donovan for organizing and hosting this webinar!

  2. From Influence to Impact: Putting More Political Ad Dollars On Your Books

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    Mark Levy, CRME

    With this being an election year, everyone is looking for the “Silver Bullets” to help them write more political ad dollars, so please join your MBA and yours truly, Mark Levy for “From Influence to Impact: Putting More Political Ad Dollars On Your Books” on Tuesday, August 18th, 2020 3:10 PM CDT. While we have to speak about them briefly, know that this is NOT a rules and regulations webinar: it is about writing more political ad dollars now.

    We promise you’ll walk away with the following:
    • An understanding of what 2020 has meant to 2020 political advertising
    • Where political ad dollars are likely to go
    • Digital ad changes and how that effects potential broadcast sales
    • Where digital suggests some of their previously earmarked money go
    • Why local political dollars may be more important than national dollars
    • Common-sensical things we forget about that cost us political buys
    • The value of Ballotpedia, OpenSecrets and The Edmonds Database
    • Knowing how to find who is running, and a key question to ask a candidate that can justify a bigger schedule
    • Knowing how to better tell your story sans “broadcast-ease”
    • The value of your database qualitative
    • An intro letter template design

    • The value of database qualitative
    • An intro letter template designed to get candidates to meet with you
    • A Lowest Unit Rate Template tool that actually works
    • The often overlooked danger of social media, political advertising and low rates
    • 11 ideas for upsells and new non-political business because of this being an election year
    • Political ad copy help, including a source for thousands of political ads
    • And this is broadcasting, so of course, “and more”

    You can register for this webinar here. (FREE for MBA members!)