Tag Archive: advertising

  1. From Influence to Impact: Putting More Political Ad Dollars On Your Books

    Leave a Comment

    Mark Levy, CRME

    With this being an election year, everyone is looking for the “Silver Bullets” to help them write more political ad dollars, so please join your MBA and yours truly, Mark Levy for “From Influence to Impact: Putting More Political Ad Dollars On Your Books” on Tuesday, August 18th, 2020 3:10 PM CDT. While we have to speak about them briefly, know that this is NOT a rules and regulations webinar: it is about writing more political ad dollars now.

    We promise you’ll walk away with the following:
    • An understanding of what 2020 has meant to 2020 political advertising
    • Where political ad dollars are likely to go
    • Digital ad changes and how that effects potential broadcast sales
    • Where digital suggests some of their previously earmarked money go
    • Why local political dollars may be more important than national dollars
    • Common-sensical things we forget about that cost us political buys
    • The value of Ballotpedia, OpenSecrets and The Edmonds Database
    • Knowing how to find who is running, and a key question to ask a candidate that can justify a bigger schedule
    • Knowing how to better tell your story sans “broadcast-ease”
    • The value of your database qualitative
    • An intro letter template design

    • The value of database qualitative
    • An intro letter template designed to get candidates to meet with you
    • A Lowest Unit Rate Template tool that actually works
    • The often overlooked danger of social media, political advertising and low rates
    • 11 ideas for upsells and new non-political business because of this being an election year
    • Political ad copy help, including a source for thousands of political ads
    • And this is broadcasting, so of course, “and more”

    You can register for this webinar here. (FREE for MBA members!)