2018 MBA Convention Sessions

Back to the 2018 Convention page

Kevin Brown Friday Keynote Speaker
Friday, 9:00am-Noon All Attendees
The HERO Effect – Being Your Best When It Matters The Most

Key Themes of The Hero Effect Include:

  • Heroes Help People…with NO STRINGS ATTACHED!
  • Heroes Create an Epic Experience
  • Heroes Take Responsibility
  • Heroes Live and Work with Optimism
  • Creating a Culture of Heroes at Every Level

 

Gordon Borrell Borrell Associates, Inc
Friday, 1:45-3:15pm All Attendees
Local Advertising Trends: The Future of Online Media

With the power of Compass data and other research, Gordon Borrell will show local sellers and sales managers how to capitalize on the digital opportunities in their markets.

 

Randy Dean E-mail Sanity Expert
Friday, 3:30-5:00pm All Broadcasters
From Distracted to Productive: Finding Your Focus in Today’s Interrupted World

E-mail, texts, interruptions, project transitions, office clutter, social and other media, smart phones and tablets, even family and friends… How do you manage all of these “squirrels” that are driving you crazy? Randy will share “game plan” ideas for getting and keeping your distractors under control and finding critical “focused productivity” time each and every day.

 

Paul Jacobs Jacobs Media
Friday, 3:30-5:00pm Radio & TV Sales
“Selling Traditional Media in A Digital World”

Paul will help sellers understand why mobile, websites, geo-location, and an ROI orientation is critical in today’s media world.

 

 

Al Tompkins The Poynter Institute
Saturday, 9:00-10:15am News
Fighting Fake News part 1

There really is such a thing as “fake” news and it is undercutting your serious and important work. Learn:

  • What is the difference between information, misinformation, disinformation and propaganda.
  • How to truth-test claims with four questions.
  • How it is possible to be accurate and still NOT true.
  • The motives behind the “fake news” movement.
  • How to think critically about studies and “scientific breakthroughs.”

 

Seth Resler Jacobs Media
Saturday, 9:00-10:15am Programming, Sales, Digital, Marketing and Management
Content Marketing

This deeply informative session is crafted specifically for small and medium market programming and operations directors, general managers and on-air talent. Attendees will leave with specific actions in three vital areas: how to hire and keep programming people, converting listeners to raving fans and the best digital practices in 2017. You’ll leave this session knowing you have the right people doing the right things better than ever!

 

Al Tompkins The Poynter Institute
Saturday, 10:30-11:45am News
Fighting Fake News part 2

There really is such a thing as “fake” news and it is undercutting your serious and important work. Learn:

  • What is the difference between information, misinformation, disinformation and propaganda.
  • How to truth-test claims with four questions.
  • How it is possible to be accurate and still NOT true.
  • The motives behind the “fake news” movement.
  • How to think critically about studies and “scientific breakthroughs.”

 

Randy Dean E-mail Sanity Expert
Saturday, 10:30-11:45am All Broadcasters
Taming the E-mail Beast: Key Strategies for Managing your Email Overload

Learn a proven system for taming your e-mail account, with strategies for keeping your inbox efficient and under control by building and administering a personal “e-mail infrastructure.” Finally feel on top of your e-mail and related activities, rather than feeling it is on top of you.

 

Paul Jacobs Jacobs Media 
Saturday, 10:30-11:45am Radio Broadcasters
The Four Questions

All media are being disrupted by technology and changing consumer behavior. Paul Jacobs will ask – and answer – four major questions facing broadcasters, including a focus on the connected car and its impact on media consumption, as well as advertising.

 

Al Tompkins The Poynter Institute 
Saturday, 12:30-2:30pm News
Tight Powerful Writing/Al’s Cool Tools

You will learn how to:

  • Use EIGHT big motivators to connect any topic to the viewers.
  • Write story leads that don’t waste time or repeat what the reporter is about to say.
  • Use the most effective story “shape” to put the best moments where they should be.
  • Use the power of active verbs (hint: it’s not a stylistic issue, it’s a journalistic issue).
  • Use natural sound to enrich stories, not just decorate them.

 

Seth Resler Jacobs Media
Saturday, 12:30-2:30pm Radio Broadcasters
What We Learned From the Podcast Movement

Seth Resler will provide an overview of the podcasting world, and the opportunities that have emerged for broadcasters. He will share stories from Podcast Movement, the leading gathering in the space, and provide information to help all broadcasters get started in podcasting.