Paul Jacobs ran radio stations in Dallas and Detroit before joining Jacobs Media as its General Manager in 1991. There he added sales consulting services that showed clients how to open new revenue streams through sales, marketing and format positioning. As a “format champion,” he believes in the power of branding and developing radio’s inherent assets.
Friday, 3:30-5:00pm Radio & TV Sales
“Selling Traditional Media in A Digital World”
Paul will help sellers understand why mobile, websites, geo-location, and an ROI orientation is critical in today’s media world.
Saturday, 10:30-11:45am Radio Broadcasters
“The Four Questions”
All media are being disrupted by technology and changing consumer behavior. Paul Jacobs will ask – and answer – four major questions facing broadcasters, including a focus on the connected car and its impact on media consumption, as well as advertising.