NAB Digital Dashboard Project

From nab.org:   In early 2017, NAB commissioned a project designed to help radio broadcasters better understand the way broadcast radio stations are displayed on automobile dashboards. This project was designed to analyze the current state of broadcast station dashboard identification and then develop a best practices guide that radio companies can adopt. The goal is for broadcast radio to embrace a more unified display style that will achieve a positive, consistent user experience for drivers and passengers. To accomplish this, the industry will need a high level of collaboration between management/ownership, programmers, digital managers and engineers.

Two important documents from the project were released at the 2017 Radio Show and are now available for downloading here:

  • The Digital Dashboard Best Practices Report is a 23-page document which provides background information on the project, some results from the digital dashboard “audit” that NAB conducted in Grand Rapids, Charlotte, and Philadelphia, and a discussion of the areas that broadcasters need to focus on to improve the consumer experience with radio in the car.
  • The NAB Digital Dashboard Recommended Best Practices is a two-page document that summarizes, for radio station programming and engineering departments, key steps broadcasters can take that when followed, should result in a dashboard appearance that is useful and pleasing to listeners, and will support a more consistent user experience across the radio dial.

 

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