Account Executive

Website KMOV-TV

KMOV, the CBS affiliate in St. Louis, MO, is looking for an Account Executive.

The Account Executive solicits new advertisers and increases
share of business for existing advertisers. This position assesses the market
potential of prospective accounts and meets with local businesses to learn
about their marketing needs. The Account Executive achieves assigned revenue
goals through the sale of on-air, online and mobile products and services to
new and existing clients.

Experience:

2+ years media
sales (TV, radio, cable)

Completion of high school, or equivalent. College degree
preferred.

Retail sales/marketing courses and seminars helpful

Essential Job Functions:
40% – Sells advertising time and provides continuing service
to advertising agencies and direct accounts. Conveys advertisers marketing
needs to sales management, research, production and/or promotion in order to
design a presentation which shows how the station can fulfill those needs with
a television schedule, internet schedule, commercial concept and/or promotional
event. Maintains positive client and station personnel relationships.

40% – Utilizes available published information about each
assigned or prospective advertiser and their industry in order to approach
advertiser and their industry in order to approach advertiser with an educated
sensitivity. Makes presentation to advertisers’ key decision makers in written
and/or visual form. Manages client-chosen solutions. Provides excellent
customer service to clients.

10% – Provides management with timely and accurate monthly,
quarterly and annual bnudget forecasts. Maintains accurate records of
individual list performance. Generates any additional station specific reports
as required.

5% – Adheres to stations’ credit and collection policies.
Assist business office in credit and collection activities as needed.

5% Maintains understanding of local market ratings,
competitive media, station strengths, industry and product knowledge. Utilizes
supplementary market research. Remains updated regarding industry trends
through trade publications and marketing seminars.

Specific Knowledge, Skills and Abilities:

Solid grasp of retail marketing concepts. Some knowledge of
strengths and weaknesses of competitive media. Strong sales skills; ability to
create effective sales promotions.

Good computer skills, good problem solving skills. Strong
multi-tasking skills, well organized self-starter.

Adaptable and effective negotiating skills.

Ability to thrive in a team-oriented, competitive, fast-paced
environment. Good customer service skills and professional demeanor.

Understanding of current TV ratings, share trends,
psychographic research and programming philosophies helpful but not required.

To apply for this job please visit www.kmov.com.

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