KMOV, the CBS affiliate in St. Louis, MO, is looking for an Account Executive.
The Account Executive solicits new advertisers and increases
share of business for existing advertisers. This position assesses the market
potential of prospective accounts and meets with local businesses to learn
about their marketing needs. The Account Executive achieves assigned revenue
goals through the sale of on-air, online and mobile products and services to
new and existing clients.
2+ years media
Completion of high school, or equivalent. College degree
Retail sales/marketing courses and seminars helpful
|Essential Job Functions:
40% – Sells advertising time and provides continuing service
to advertising agencies and direct accounts. Conveys advertisers marketing
needs to sales management, research, production and/or promotion in order to
design a presentation which shows how the station can fulfill those needs with
a television schedule, internet schedule, commercial concept and/or promotional
event. Maintains positive client and station personnel relationships.
40% – Utilizes available published information about each
10% – Provides management with timely and accurate monthly,
5% – Adheres to stations’ credit and collection policies.
5% Maintains understanding of local market ratings,
Specific Knowledge, Skills and Abilities:
Solid grasp of retail marketing concepts. Some knowledge of
Good computer skills, good problem solving skills. Strong
Adaptable and effective negotiating skills.
Ability to thrive in a team-oriented, competitive, fast-paced
Understanding of current TV ratings, share trends,
To apply for this job please visit www.kmov.com.