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November 2020

Boring Creative That Sells!

November 10, 2020 @ 11:00 am - 12:30 pm
Webinar
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December 2020

Ask a GM! Get a Head Start on 2021!

December 8, 2020 @ 11:00 am - 5:00 pm
Webinar
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Addressing Pandemic Effects on Cybersecurity

December 16, 2020 @ 2:00 pm - 3:00 pm
Webinar
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January 2021

Providing Broadcast and Digital Magic in Today’s Disenchanted World

January 12 @ 11:00 am - 12:00 pm
Webinar
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Rising Above, Climbing Higher Virtual Sales and Management Media Summit

January 27 - January 28
Webinar

This valuable summit is FREE for MBA members! Featuring lessons from the best trainers in the business (Derron Steenbergen, Speed Marriott, Laurie Kahn, Bonnie Hagemann, Jamie Aplin, Jessica Jett-Hill, Joe Jordan, and Chris Lytle) Rising Above: Climbing Higher will be a day and a half live virtual training event that will teach, coach, inspire and motivate you to rise above the challenges of today’s sales and management environment. This multi-day event will kick off on Wednesday, January 27th for Leaders and Managers and then…

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February 2021

EEO Webinar with Gregg Skall

February 4 @ 10:00 am - 11:00 am
Webinar

The Commission’s EEO rules apply to all broadcast “station employment units” (EUs) with five or more full-time employees and require broadcasters to recruit broadly for all full-time hires. Additional EEO requirements must be met even when stations are not hiring.  They require stations to engage in activities that educate the public about broadcasting and broadcasting career employment opportunities and about FCC EEO policies and programs. A failure to fulfill these requirements can result in problems at renewal time, significant FCC…

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March 2021

Writing Contracts for a Post-COVID World

March 4 @ 8:00 am - 5:00 pm
Webinar

Presented by Fletcher Heald Attorney Thomas Urban   This FREE webinar goes from 11am-noon, and you can register here. For over a year, COVID-19 has created immeasurable change to our way of life and the global economy. By now, you have probably already heard of or dealt with contractual disputes—from advertising to insurance and many other fields—related to non-performance caused by the pandemic. While many cases are still being litigated, it is important to understand the direction in which these…

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LBS 2nd Tuesday Webinar: Make A Better Offer (Or Someone Else Will)!

March 9 @ 11:00 am - 12:00 pm

   

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Make A Better Offer (Or Someone Else Will)

March 9 @ 11:00 am - 12:00 pm
Webinar

Presented by Tim Burt, Local Broadcast Sales Creative Expert If you want to see your clients increase their sales, they must create a stronger offer, and do it repeatedly. Most radio & TV ads these days simply brag about how awesome their business is – instead of making an offer. And the offers that are being made are – at best – bland. In 2021, simply promoting free consultations and encouraging website or store visits are practically worthless. As businesses…

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Addressing Pandemic Effects on Cybersecurity

March 18 @ 2:00 pm - 3:00 pm
Free

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