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August 2020

Re-opening and Dancing Around COVID: Taking Your Creative to New Heights

August 11 @ 11:00 am - 12:00 pm
Webinar
Free
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How To Spend Less Time On Social Media While Creating Greater Impact

August 13 @ 11:00 am - 12:00 pm
Webinar

Lori Lewis, President, Lori Lewis Media, will help us learn how to efficiently leverage social media through high impact tactics that generate lasting brand interest as well as fan acquisition, engagement and conversion; building on the overall goal of audience and brand development. “This is about making sure our time spent on social is of highest and best use. The tactics you will learn – when deployed correctly – will build on brand strength. And brand strength is what drives…

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From Influence to Impact: Putting More Political Ad Dollars On Your Books

August 18 @ 3:10 pm - 5:00 pm
Webinar

Mark Levy, CRME With this being an election year, everyone is looking for the "Silver Bullets" to help them write more political ad dollars, so please join your MBA and yours truly, Mark Levy for "From Influence to Impact: Putting More Political Ad Dollars On Your Books" on Tuesday, August 18th, 2020 3:10 PM CDT. While we have to speak about them briefly, know that this is NOT a rules and regulations webinar: it is about writing more political ad…

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Political File Rules Webinar with the FCC Panel

August 19 @ 12:00 pm - 5:00 pm
Webinar

There has been a growing concern that many stations may not be in compliance with the Commission’s on-line political file rules. You can expect the FCC to continue monitoring stations. This webinar features the FCC’s team that oversees the on-line political file rules. They will discuss the steps needed to comply with the rules, the impact on a station’s renewal and the FCC’s new consent decree process. The panel will take Q& A’s from participants. It will be archived. Panelists:…

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September 2020

Digital Marketing Webinar: Assisting Your Clients as They Reopen in Today’s Environment!

September 8 @ 11:00 am - 12:00 pm
Webinar

Presented By Greg Gibbon, Digital Expert In this extraordinary session, managers and sellers will discover a practical and useful understanding of how to integrate digital into their station's selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers' broadcast budgets? What percent of an advertiser's budget should you recommend for digital marketing? How can my…

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Celebrate the first EVER Missouri Radio Day!

September 17

The MBA is honored to be the pilot project for the Library of Congress and the Radio Preservation Task Force. Missouri is the FIRST state to do this, and we intend to do it every five years to supplement our aircheck archive at the State Historical Society of Missouri, where patrons can listen to local radio shows dating back to the 1950s.

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October 2020

Crawl, Walk, Run Video Streaming Webinar for Radio

October 8 @ 2:00 pm - 5:00 pm
Webinar

One of the major threats to the future of local broadcasting of high school sports play by play are exclusive video streaming contracts with local schools (please read Mark Gordon's blog from 9/11/20:  https://www.mbaweb.org/local-high-school-sports-play-by-play-broadcasting/ ). There are solutions for broadcasters.  One of the country’s most successful radio broadcasters in video streaming is going to share details  of his success in a free webinar for Missouri Broadcasters next Thursday at 2pm. If your station(s) are broadcasting high school sports, have been…

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COVID Christmas, Hanukkah, and New Year, Your Chance to Shine!

October 13 @ 10:00 am - 5:00 pm
Webinar
Free

COVID Christmas, Hanukkah, and New Year, Your Chance to Shine! Presented by Paul Weyland, Broadcast Selling Expert Tuesday, October 13th, 2020 - Noon ET Local businesses, your audience, and your station need you at your very best. Come prepared to experience Paul Weyland's thinking to challenge, motivate, and support you with a foundation for a strong finish to 2020! Paul also will provide his famous "On the Spot" live Q and A, where you and other broadcast professionals suggest any…

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Drones as Station Advertising Tools

October 21 @ 12:00 pm - 1:00 pm
Webinar

A creative team of drone experts will reveal the hidden value of using station drone resources to add to the advertising and creative services toolbox for client services. Andrew Carter of Let It Fly Media, pioneering drone pilot Carmaine Means and WCAX creative services director Meredith Neary will join RJI Director of Aerial Journalism Stacey Woelfel and SmithGeiger Executive Vice President of Digital Media Strategies Andrew Finlayson for an hour-long examination of best practices for stations of all sizes. You…

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Get After It! With Dawnna St. Louis

October 22 @ 9:00 am - 10:30 am
Webinar,

https://youtu.be/zuNuzyOkoNg   What to Expect from “Get After It” (10/22 @ 9am CST) “Winners never graduate from getting better.” The most valuable differentiator in any business is not the product’s new whiz-bang feature. It’s you… the sales pro. When Dawnna started her business, she wore many hats – none more important that deal-closing sales pro. And the struggle was REAL! She, like most sales pros stumbled into the profession, pieced together successes, and got coaching from leaders and mentors. While…

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