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October 2020
Pricing Your Radio Inventory for 2021
SAVE THE DATE! Many stations really don’t know what they need to charge to be at budget based on anticipated sellout. Consider that at 18 units per hour, just one dollar more per commercial means another $157,680 a year on the books, so the math speaks for itself. Pricing errors are all too often responsible for missing budget. And if stations are considering a remnant inventory program, they must how to know how to correctly price the commercials they’ll allocate,…
Find out more »November 2020
January 2021
Rising Above, Climbing Higher Virtual Sales and Management Media Summit
This valuable summit is FREE for MBA members! Featuring lessons from the best trainers in the business (Derron Steenbergen, Speed Marriott, Laurie Kahn, Bonnie Hagemann, Jamie Aplin, Jessica Jett-Hill, Chris Lytle, Gerry Tabio, and Sally Beamer) Rising Above: Climbing Higher will be a day and a half live virtual training event that will teach, coach, inspire and motivate your members to rise above the challenges of today’s sales and management environment. This multi-day event will kick off on Wednesday, January 27th for Leaders and…
Find out more »June 2021
MBA 2021 Convention: The Show Must Go On
Save the Date! Join the Missouri Broadcasters Association for our 2021 convention! It's set for June 11-12 at the Hilton Branson Convention Center. We'll have a Charlie Chaplin theme, and we're using the slogan "The Show Must Go On". More information to follow, but get it on your calendar now!
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