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October 2020

Drones as Station Advertising Tools

October 21 @ 12:00 pm - 1:00 pm

A creative team of drone experts will reveal the hidden value of using station drone resources to add to the advertising and creative services toolbox for client services. Andrew Carter of Let It Fly Media, pioneering drone pilot Carmaine Means and WCAX creative services director Meredith Neary will join RJI Director of Aerial Journalism Stacey Woelfel and SmithGeiger Executive Vice President of Digital Media Strategies Andrew Finlayson for an hour-long examination of best practices for stations of all sizes. You…

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Get After It! With Dawnna St. Louis

October 22 @ 9:00 am - 10:30 am

https://youtu.be/zuNuzyOkoNg   What to Expect from “Get After It” (10/22 @ 9am CST) “Winners never graduate from getting better.” The most valuable differentiator in any business is not the product’s new whiz-bang feature. It’s you… the sales pro. When Dawnna started her business, she wore many hats – none more important that deal-closing sales pro. And the struggle was REAL! She, like most sales pros stumbled into the profession, pieced together successes, and got coaching from leaders and mentors. While…

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Pricing Your Radio Inventory for 2021

October 29 @ 3:10 pm - 4:20 pm

SAVE THE DATE! At 18 units per hour, just one dollar more per spot means another $157,680 a year on the books, so the math speaks for itself. Pricing errors are all too often responsible for missing budget. Many stations really don’t know what they need to charge to be at budget based on anticipated sellout. And if stations are considering a remnant inventory program, they must how to know how to correctly price the commercials they’ll allocate, the effect…

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June 2021

MBA 2021 Convention: The Show Must Go On

June 11, 2021 - June 12, 2021
Hilton Branson Convention Center, 200 E. Main Street
Branson, 65616 United States
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Save the Date! Join the Missouri Broadcasters Association for our 2021 convention! It's set for June 11-12 at the Hilton Branson Convention Center. We'll have a Charlie Chaplin theme, and we're using the slogan "The Show Must Go On". More information to follow, but get it on your calendar now!

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