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Pricing Your Radio Inventory for 2021
October 29, 2020 @ 3:10 pm - 4:20 pm
SAVE THE DATE!
Many stations really don’t know what they need to charge to be at budget based on anticipated sellout. Consider that at 18 units per hour, just one dollar more per commercial means another $157,680 a year on the books, so the math speaks for itself. Pricing errors are all too often responsible for missing budget. And if stations are considering a remnant inventory program, they must how to know how to correctly price the commercials they’ll allocate, the effect commercials consumed at that lower rate will have on their remaining inventory, and what they’ll need to charge for that remaining inventory in order to hit budget. So even if you have pricing software, please join Mark Levy for “Pricing Your Inventory for 2021” on Oct 29, 2020 at 3:10 PM CDT and leave with the tools and the know-how to compute all of this, as well as a template to help you conduct weekly pricing meetings.
Seating is limited so please register for Your MBA Presents MBA’s “Pricing Your Inventory for 2021” on Oct 29, 2020 at 3:10 PM CDT at https://attendee.gotowebinar.com/register/4049806300062972175. After registering, you will receive a confirmation email containing information about joining the webinar.