• The eight motivators that make any story more interesting
• Getting beyond the obvious to the more important “why” of the story
• The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting)
• Sentence structure that makes information unforgettable
• Navigating the friction between creative storytelling and clear storytelling
NOTE: Clicking on the “Register” button will redirect you to the Michigan Association of Broadcasters’ page, as they are hosting this event.