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Power Up Your Reporting

July 20 @ 11:00 am - 12:00 pm


TWO DAYS!  June 20th and 21st from 11:00 am – 12:00 pm

Course learning outcomes
Poynter’s Al Tompkins, senior faculty for broadcast and online, will teach practical reporting skills you can use on your next shift.

In session one, you will learn:

  • How to think visually, even when you are working in a COVID-19 world
  • The elements of a great story lead
  • The elements of a great tease
  • How to land great soundbites and know them when you have them
  • How to turn important (but hard to tell) topics into compelling stories
  • The power of natural sound as journalism, not decoration

In session two, you will learn:

  • What exactly is active voice and why it matters to journalism
  • The secret to the first 10 seconds of a live shot
  • Balancing creativity and clarity
  • The power of setting
  • The power of surprises: what goes where in a story and why
  • The secret of word-order in sentences. (Hint: This is why Morgan Freeman is so powerful)

Who should take this course?
Perfect for TV reporters, MMJs, photojournalists and for assignment editors and producers who want to more effectively coach and partner with reporters.



This training is valued at $500 per course, but is free to members of Missouri Broadcasters Association.


July 20
11:00 am - 12:00 pm


Poynter Institute