- This event has passed.
How To Spend Less Time On Social Media While Creating Greater Impact
August 13, 2020 @ 11:00 am - 12:00 pm
Lori Lewis, President, Lori Lewis Media, will help us learn how to efficiently leverage social media through high impact tactics that generate lasting brand interest as well as fan acquisition, engagement and conversion; building on the overall goal of audience and brand development.
“This is about making sure our time spent on social is of highest and best use. The tactics you will learn – when deployed correctly – will build on brand strength. And brand strength is what drives the bottom line, especially in the times we’re living in right now.” –Lori Lewis
This Zoom webinar is FREE for MBA members. Click here to register!
Lori Lewis’ radio career spans 25 years, starting out as an on-air talent on the nationally syndicated “Bubba the Love Sponge” show, and then to a decorated Program Director in Baltimore.
In a move to help the Radio industry grow digitally and socially, Lori left day to day programming in 2008 and created the new position – VP of Social Strategies & Digital Audience Growth – for Duke Wright’s Midwest Communications.
In 2011, research and consultancy firm, Jacobs Media, tapped Lori to help their clients’ digital and social needs.
In 2015, Lori, again, forged a new position for the industry as Vice President, Social Media, for Cumulus Media and Westwood One.
In 2018, Lori left Cumulus to rejoin Lew Dickey for another newly created position, Vice President, Social Media for Modern Luxury.
And late 2019, Lori Lewis launched “Lori Lewis Media,” a social media management, marketing and monetization firm – advising brands how to create real impact in the social space.
Lori adds, “Many mistake social for volume, when in fact it’s about differentiating.”