Media Buyer

Company: Zimmer Communications
Company Website
Location: Columbia
Full Time

Details:
Zimmer Communications is looking for a skilled media buyer to source and purchase a variety of advertising space for our clients. As a media buyer, you will be required to analyze and interpret market analytics, determine the optimal medium and placement for marketing campaigns, and negotiate and procure the desired advertising space and media slots.

To ensure success as a media buyer, you should possess a good understanding of marketing principles and a strong ability for interpreting analytics. A top-notch media buyer should be highly persuasive and secure advertising space that ensures the maximum reach of clients’ campaigns.

Salary:
Negotiable

Responsibilities:
• Conducting market research and analyzing demographics, media usage, and buying patterns to define the target audience and campaign requirements.
• Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
• Sourcing and presenting audience data and advertising proposals to clients for feedback.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns.
• Negotiating with advertising sales agents to ensure the most cost-effective deal structures.
• Managing budgets and monitoring campaign costs and ROI metrics.
• Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
• Building and maintaining a network of advertising agents and broadcasting networks.
• Monitoring audience and media trends, practices, and new technologies.

Requirements:
• Proven experience as Media Buyer or similar role
• Familiarity with media-buying, planning and research
• Interest in following advertising and media trends
• Working knowledge of media analytics software
• Ability to consistently negotiate best pricing
• Project management and multitasking abilities
• BS/BA in Communications, Marketing or related field

What We Offer:
• Competitive pay for a small market
• Medical, Dental & Vision Insurance package
• 401K with company match
• Vacation & Holidays

Our Core Values:
– PASSION – A passion for helping others and ourselves achieve success.
– RESPECT – Respect the time, talent and contribution of every individual.
– CONTINUAL IMPROVEMENT- Be committed to continually improve professionally and personally.
– FUN – Life’s too short for anything else.
– LEADERSHIP – To rally teams toward achieving common objectives.
– OPENNESS – Always know where you stand. Never be afraid to share information.
– OWNERSHIP – Trust yourself and others to act quickly and independently. Take accountability for your actions.
– HUMILITY – Those who achieve the most brag the least.

Zimmer Communications is an equal opportunity employer.