Digital Sales Manager

Company: Nexstar Media Group
Company Website
Location: Springfield, MO
Full Time

The Digital Sales Manager is responsible for directing digital sales efforts for all station digital and digital marketing services.

  • Develops and executes sales strategies which result in exceeding revenue targets in digital by vertical and by accounts
  • Works with Account Executives and clients developing results driven marketing solutions across multiple platforms
  • Attends sales calls with Account Executives to develop new accounts and maximize existing accounts
  • Be an effective educator/trainer both internally and externally on digital tactics, benefits, and trends
  • Assists with the recruitment of talented sales professionals
  • In partnership with the Local Sales Manager, prepare and lead sales meeting.
  • Prepares budgets and approves budgeted expenditures
  • Works closely with Accounts Receivable and sales team to maintain current and collectible agings
  • Acts as a backup for the Local Sales Manager on an as needed basis
  • Manage Digital inventory and effective pricing
  • Performs other duties as assigned

Experience:

Minimum three-year experience in Sales, preferably in the Digital field

Requirements:

  • Bachelor’s Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred
  • Minimum three-year experience in Sales, preferably in the Digital field
  • Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore and Google Analytics
  • IAB and/or Google AdWords certification a plus
  • Proficiency in MS Office products required
  • Experience with Wide Orbit, Matrix, Strata, ComScore and AdMall are a plus
  • Fluency in English; with excellent communication skills, both verbal and written
  • Occasional travel required; available to work extended hours if needed

Additional Information:
Stations: KOZL-TV, KRBK, KOLR

Apply Online URL:
https://nexstar.wd5.myworkdayjobs.com/en-US/nexstar/job/MO-Springfield/Manager-III–Digital_REQ-8331
Job Req #:
8331