March 4, 2020
Your Customers Are Different, So Treat Them Differently Guest post written by the OMNIA Group
Like the old saying goes, “It takes all kinds to make the world go around.” Still, sometimes we forget.
Whether through bias, habit, or work weariness, we may find ourselves expecting people to want and be motivated by all the same things and then feel surprised or frustrated when they don’t. In the sales profession, this attitude is especially dangerous. Customers are different. People buy things for all kinds of reasons, and the salesperson’s job is to figure out what concerns each particular customer and then persuasively communicate how your product or services can allay those concerns. Failure to see customers as individuals can hurt that cause.
In other words, to make the most of each prospect interaction, it’s important to read customers and adjust to their natural tendencies.
Research has shown there are four types of buying…
December 26, 2019
As 2019 wraps up and we all begin looking ahead to the new decade, we want to reflect on some of the amazing things that happened in the Missouri broadcast industry. The past year included great changes, continuing prosperity, and new opportunities for broadcasters across the state. Here at the MBA, we spent the year visiting even more cities across the state to offer free training opportunities, broadcast education, and more.
September 30, 2019
This Friday, October 4, is an exciting day for radio on college campuses – it’s World College Radio Day! This event is organized by the College Radio Foundation, and aims to raise the profile of college radio stations across the country and encourage increased student participation in the medium of college radio.
July 17, 2019
The Library of Congress Radio Preservation Task Force has asked the Missouri Broadcasters Association to help create a Missouri Radio Air Check Repository. The MBA has been working with St. Louis media historian Frank Absher to collect airchecks that preserve the history of radio in Missouri.
June 13, 2019
This year’s convention has come and gone, and it was a wild ride! Our Route 66 theme took us on a journey from the opening session with Mark Scharenbroich’s three principles of connection, through multiple sessions for sales, production, news, and more – and ended on a high note with a pit stop at the Awards Banquet on Saturday night. There were over 330 broadcasters in attendance on Saturday night alone, and many more came and went throughout the weekend.
April 30, 2019
Before 1994, stations had very few methods for ensuring that they would meet FCC requirements during an inspection – which could easily result in fines and lost air time while they scrambled to solve problems found. But in 1994, Missouri broadcaster Rod Orr, along with Jim Dailey of the FCC, proposed a new method – and today it is used all over the nation. ABIP, or the Alternative Broadcast Inspection Program, allows stations to go through regular “mock” inspections.
April 16, 2019
Every year there is some big pronouncement about the future of communication. Print is dead, video content is king. Broadcasting is on its way out, and streaming services are edging their way in. Right? But the truth is that the media and broadcast industries are growing each year, and no where is that more evident than on the campuses of Missouri universities. A fantastic joint event between the Missouri College Media Association and the Missouri Broadcast Educators Association took place this past Saturday, at Missouri State University. More than one hundred students studying journalism, broadcasting, and related skills, sat in on sessions presented by professionals in these fields. And at lunch time, the MBA was excited to be a part of this fantastic event offering a career fair!
January 2, 2019
Compiling and maintaining a public file has been an FCC requirement for broadcasters for decades. These files contain license applications, ownership information, EEO files, graphical maps of the broadcast area, and more. Everything in these files was to be made available to the public, during the normal operating hours of the broadcast station’s office.
However, the FCC is now requiring that stations make these public files available online. Through a series of mini-deadlines, all radio and television stations in the country have been converting their public files to digital versions, through the FCC’s online database. During 2018, the MBA worked to keep you informed of each deadline, to ensure that all Missouri stations were in compliance.
Now we’ve reached the stage where the FCC has gone beyond “encouraging compliance”, and is beginning to inspect the online public files. When stations are preparing to renew their licenses in 2021 and 2022, the FCC will bring up the current state of the public file, and ask why current deadlines were not met. Any station that doesn’t have a very good reason for a missed deadline could face hefty fines, or even have their license renewal blocked. What you are doing right now could have a huge impact on your station in the coming years.
December 14, 2018
In just a few short weeks, a legend in Missouri broadcasting will be turning 90! Bill Thornton of Butler, MO, has an amazing lifetime’s worth of stories about radio broadcasting. In this post, Thornton’s daughter, Melody, filled us in on what a lifetime of radio looks like.
Bill Thornton, now 90 years young, began his broadcasting career in 1948 while serving his country in the Navy, in Naval electronics. Thornton earned his First Class Radio Operator’s license while in the service, which at that time was required by the FCC.
Upon his dismissal from the service, Thornton attended Arkansas State University, in Jonesboro, Arkansas, until 1959. Thornton majored in Journalism while working full time at KRLW in Walnut Ridge Arkansas from 1952 until 1960. Thornton graduated college in 1959 and was editor of the Arkansas State College Newspaper and the Jonesboro Sun from 1960 until 1962.
His college major challenged the students to complete an actual application and permit to get a radio station on the air. Thornton turned this class project into reality, by actually applying for the permit…
December 3, 2018
As a station manager or owner, your sales team is the secret sauce behind your station’s success, and it’s up to you to give them the tools they need to dominate the market. At the MBA, we’re here to help. It’s hard to believe that January is just around the corner, but in just a few short weeks, your sales team can get free training from one of the industry’s leading experts. And we’re bringing him to you!
From January 7 through January 11, Paul Weyland will be traveling throughout the state with us, meeting with you and your sales team at one of six different stops. This is a totally free event for your team, and all you have to do is register for the day and location where you’ll be attending.
Paul is presenting brand-new material on increasing both local direct sales and digital sales.
November 19, 2018
One of the many things we are proud to do here at the MBA is award Hall of Fame positions to broadcasters who have had a huge impact on the industry in Missouri. Marci Burdick is one of those influential members of our Hall of Fame, and she agreed to sit down with us for an interview. And boy did she have some great stories to share!
Marci is one of those people who throws everything on the table. To meet her is to know her, which is part of what made her a great broadcaster. She built relationships during her time in radio and television that still impact her life, and the lives of her colleagues, today. Here’s Marci, telling us all about her history in broadcasting, and some of what she’s been up to lately!
November 5, 2018
One of the many things you have to provide for your team is top-notch training. And as broadcast professionals on an individual level, investing in your own resume with some training is never a bad idea. But there’s one big problem – training is expensive. Whether you are taking a course in how to be a better manager, an online class in closing deals, or you just need to get through federally-mandated sexual harassment education for your workplace, there’s a lot of different ways to sink a training budget.
We truly believe that investing in great training is one of the best things a broadcast organization, or individual, can do – which is why one of the services we offer is free (yes, FREE) training through P1 Learning.
October 19, 2018
If you are reading this, you must be one of our valued Missouri Broadcasters Association members. That means a lot of things. It means that you are a vital part of your community. It means that you work hard every day to bring news, entertainment, and other important messages to the public.
And it means that we, here at the MBA, are incredibly dedicated to supporting your success.
For us, local broadcasting isn’t just a way that some people in Missouri bring home the bacon. It’s a true service that provides all the citizens across the state with something you just can’t put a price on. And in order to help you provide that to your community, we offer you a variety of services as part of your membership.
The MBA is made up of people that have been where you are – we know exactly how crazy the broadcasting world can get, and how easy it is to get buried under the to-dos, reminders, emails, and more, that you have to sift through every day.
It’s pretty easy to forget everything that an association can offer to your team, when that team is busy making your organization proud.
So we’re introducing a new series of blog posts on our website.