Blog

January 2, 2019

Start 2019 Stress-Free: Get Your Checklist for FCC Online Public Files

Compiling and maintaining a public file has been an FCC requirement for broadcasters for decades. These files contain license applications, ownership information, EEO files, graphical maps of the broadcast area, and more. Everything in these files was to be made available to the public, during the normal operating hours of the broadcast station’s office.

However, the FCC is now requiring that stations make these public files available online. Through a series of mini-deadlines, all radio and television stations in the country have been converting their public files to digital versions, through the FCC’s online database. During 2018, the MBA worked to keep you informed of each deadline, to ensure that all Missouri stations were in compliance.

Now we’ve reached the stage where the FCC has gone beyond “encouraging compliance”, and is beginning to inspect the online public files. When stations are preparing to renew their licenses in 2021 and 2022, the FCC will bring up the current state of the public file, and ask why current deadlines were not met. Any station that doesn’t have a very good reason for a missed deadline could face hefty fines, or even have their license renewal blocked. What you are doing right now could have a huge impact on your station in the coming years.

Read More and Get Your Checklist


December 14, 2018

A Lifetime of Radio: Missouri Broadcaster Bill Thornton Nears 90 Years

In just a few short weeks, a legend in Missouri broadcasting will be turning 90! Bill Thornton of Butler, MO, has an amazing lifetime’s worth of stories about radio broadcasting. In this post, Thornton’s daughter, Melody, filled us in on what a lifetime of radio looks like.

Bill Thornton, now 90 years young, began his broadcasting career in 1948 while serving his country in the Navy, in Naval electronics.  Thornton earned his First Class Radio Operator’s license while in the service, which at that time was required by the FCC.

Upon his dismissal from the service, Thornton attended Arkansas State University, in Jonesboro, Arkansas, until 1959. Thornton majored in Journalism while working full time at KRLW in Walnut Ridge Arkansas from 1952 until 1960.  Thornton graduated college in 1959 and was editor of the Arkansas State College Newspaper and the Jonesboro Sun from 1960 until 1962.

His college major challenged the students to complete an actual application and permit to get a radio station on the air. Thornton turned this class project into reality, by actually applying for the permit…

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December 3, 2018

Free Sales Training Coming to You in January – Register for the MBA Roadshow with Paul Weyland

As a station manager or owner, your sales team is the secret sauce behind your station’s success, and it’s up to you to give them the tools they need to dominate the market. At the MBA, we’re here to help. It’s hard to believe that January is just around the corner, but in just a few short weeks, your sales team can get free training from one of the industry’s leading experts. And we’re bringing him to you!

From January 7 through January 11, Paul Weyland will be traveling throughout the state with us, meeting with you and your sales team at one of six different stops. This is a totally free event for your team, and all you have to do is register for the day and location where you’ll be attending.

Paul is presenting brand-new material on increasing both local direct sales and digital sales.

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November 19, 2018

From Romper Room to NAB Committees: Interview with MBA Hall of Fame Inductee Marci Burdick

One of the many things we are proud to do here at the MBA is award Hall of Fame positions to broadcasters who have had a huge impact on the industry in Missouri. Marci Burdick is one of those influential members of our Hall of Fame, and she agreed to sit down with us for an interview. And boy did she have some great stories to share!

Marci is one of those people who throws everything on the table. To meet her is to know her, which is part of what made her a great broadcaster. She built relationships during her time in radio and television that still impact her life, and the lives of her colleagues, today. Here’s Marci, telling us all about her history in broadcasting, and some of what she’s been up to lately!

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November 5, 2018

MBA Service Spotlight: Free Online Training

One of the many things you have to provide for your team is top-notch training. And as broadcast professionals on an individual level, investing in your own resume with some training is never a bad idea. But there’s one big problem – training is expensive. Whether you are taking a course in how to be a better manager, an online class in closing deals, or you just need to get through federally-mandated sexual harassment education for your workplace, there’s a lot of different ways to sink a training budget.

We truly believe that investing in great training is one of the best things a broadcast organization, or individual, can do – which is why one of the services we offer is free (yes, FREE) training through P1 Learning.

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October 19, 2018

Getting the Most Out of Your MBA Membership

If you are reading this, you must be one of our valued Missouri Broadcasters Association members. That means a lot of things. It means that you are a vital part of your community. It means that you work hard every day to bring news, entertainment, and other important messages to the public.

And it means that we, here at the MBA, are incredibly dedicated to supporting your success.

For us, local broadcasting isn’t just a way that some people in Missouri bring home the bacon. It’s a true service that provides all the citizens across the state with something you just can’t put a price on. And in order to help you provide that to your community, we offer you a variety of services as part of your membership.

The MBA is made up of people that have been where you are – we know exactly how crazy the broadcasting world can get, and how easy it is to get buried under the to-dos, reminders, emails, and more, that you have to sift through every day.

It’s pretty easy to forget everything that an association can offer to your team, when that team is busy making your organization proud.

So we’re introducing a new series of blog posts on our website.

Read more!