Bill Countryman: 2019 Convention Speaker
Bill Countryman started his radio broadcast career in 1995. He started his company, Keystone Broadcasting, by purchasing his first radio station in 2001. Keystone Broadcasting consists of KICM 97.7 FM, KZRC 96.1 FM, KHKC 102.1 FM, and KZIG 107.5 FM. In 2006, he started an entertainment magazine called The Entertainer. Bill and his wife also own and manage a used car dealership in Ardmore, OK.
Bill has been instrumental in pioneering LIVE video streaming for high school sports in Southern Oklahoma. Mr. Countryman’s 4 small market radio stations carry 8 high school football broadcasts each Fall. In 2015 his stations created a LIVE video streaming sports broadcasting network for Southeastern Oklahoma State University in Durant, OK whereas the Network broadcasts LIVE video all sports for the University and delivers the audio feed to 9-radio stations throughout Southeastern Oklahoma.
He believes that serving the community is priority #1 in broadcast radio, while also keeping his staff happy by generating NEW revenue through innovation.
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Session: “Maximize Revenue Mileage with a LIVE Video Streaming Tune Up”
Saturday, June 8th, 9:15 a.m. – 10:30 a.m.
With new technology, Live video streaming is now readily available for any level of sports broadcasts. In this session you will learn why a video presence is necessary for any school athletics and how to monetize the stream with your traditional radio broadcast.
You can easily combine the revenue streams of video and audio and maximize your revenue opportunities. You will also participate in a “Hands-On” demonstration of how to professionally produce a LIVE Video stream with only one additional person. Learn what software you will need and what equipment will work best for a limited budget. Get tips on how to get a signal out of a stadium or arena and ways to distribute the product on all platforms.
Listeners, viewers, school administrators and advertisers are now demanding enhanced excellence in broadcast production. This session will get you started towards a professional product that can generate significantly more revenue and ensure you don’t lose the rights to competing industries.