Al Tompkins has spent 25 years as a journalist and nearly two decades as a teacher at The Poynter Institute. He is drone pilot, author and one of the world’s foremost broadcast news educators. He has taught thousands of broadcasters all over the world and has been awarded journalism’s highest honors. His insight into broadcasting, online and social media is second to none.
Saturday, 9:00-11:45am News
Fighting Fake News
There really is such a thing as “fake” news and it is undercutting your serious and important work. Learn:
- What is the difference between information, misinformation, disinformation and propaganda.
- How to truth-test claims with four questions.
- How it is possible to be accurate and still NOT true.
- The motives behind the “fake news” movement.
- How to think critically about studies and “scientific breakthroughs.”
Saturday, 12:30-2:30pm News
Tight Powerful Writing/Al’s Cool Tools
You will learn how to:
- Use EIGHT big motivators to connect any topic to the viewers.
- Write story leads that don’t waste time or repeat what the reporter is about to say.
- Use the most effective story “shape” to put the best moments where they should be.
- Use the power of active verbs (hint: it’s not a stylistic issue, it’s a journalistic issue).
- Use natural sound to enrich stories, not just decorate them.