Mark Gordon – President/CEO: Mark has been in broadcasting for over 40 years. He began his career in television in positions that included copywriter, announcer and newscaster followed by eight years in radio as an account executive and local sales manager. He moved back into television as an Account Executive, followed by 12 years as a television General Sales Manager and 10 years as a General Manager at various stations. From 1997 to 2012 he worked at stations in Springfield, Missouri. He served on the board of the MBA for four years beginning in 2008. He became the third full time President and CEO of the Missouri Broadcasters Association in January of 2013. Mark is responsible for day-to-day operations and developmental strategy of the organization. As a part of this mission he conceives and designs training programs and legal/regulatory resources for radio and television member stations. In addition he works to ensure that the best interests of Missouri’s broadcasters are represented in both federal and state government and regulatory agencies. He has BS degrees in Management and Journalism/Mass Communications from Kansas State University.
Rachael Heffner, CH – Digital Communication Specialist: Rachael joined the MBA in July of 2020, and she has nearly a decade of experience in the broadcast industry. She previously served as the graphic designer for the Missouri Press Association before making the move into the broadcast world, working as the local sales assistant for The Networks of Mid-Missouri in Columbia, and eventually becoming a newscast producer. Rachael then moved to Las Vegas, where she worked as a producer for FOX5 and a writer for The Las Vegas Food & Beverage Professional magazine. In 2014, Rachael became a Certified Hypnotist with The National Guild of Hypnotists, and she helps clients stop smoking and reduce their weight, among many other things. Rachael is also a broadcaster herself, streaming free hypnosis sessions, along with art, cooking and craft beer tasting on her Twitch channel. In addition, she is a freelance artist, streamer and blogger for Stuff2Color.com. She is now happy to be a part of the MBA family, where she gets to help promote the success and prosperity of her fellow Missouri broadcasters.