MBA Brings Radio Talent Institute to Missouri

Deadline Extended to April 28th!   The MBA has teamed up with seven radio broadcast companies to bring the Radio Talent Institute to Northwest Missouri State University in Maryville July 31st through August 9th, 2017.

The Institute is a ten day radio immersion program bringing talented broadcasting students together with over 30 broadcast professionals for on-air training in music radio, news and sports as well as digital/social media, production, promotion, sales and more.  Students will become certified Radio Marketing Professionals by the Radio Advertising Bureau.

It is open to all broadcasting students throughout the Midwest.  The goal is to bring the best of the best into the radio industry and prepare them to be the next generation of broadcast leaders.  The Institute is a talent incubator and farm system for broadcasters.

Missouri will be one of only six states in the country that host an institute.  Other locations are at Appalachian State University in North Carolina, Bloomsburg University in Pennsylvania, Western Kentucky University, University of Georgia and Central Washington University. To date, 65 to 70 percent of the students completing an Institute begin their career in radio or a related field.

Mark Gordon, President of the Missouri Broadcasters Association, stated “We are pleased to bring in a program taught by industry professionals that will help fill job openings at broadcast stations with quality employees who have a true understanding of how fun and rewarding a career in our industry can be.

“This would not have been possible without financial commitments from Northwest Missouri State University, the Missouri Broadcasters Board of Directors and the following broadcast companies: Hubbard Radio-St Louis, Eagle Communications-St. Joseph, Emmis Communications- St. Louis, Zimmer Radio and Marketing Group of Mid Missouri-Columbia and Jefferson City, iHeart Radio-St. Louis, Springfield, Des Moines, Cedar Rapids, Davenport; Midwest Family-Springfield and Cumulus Media-Kansas City, Columbia, Jefferson City and Stockton.”

Dr. John Jasinski, Northwest’s president, is enthused about the Institute coming to campus.  He stated, “Northwest Missouri State University is proud to enhance our profession-based learning by partnering with this nationally-recognized program and talented professionals.  We thank the Missouri Broadcasters Association, National Radio Talent System and the various broadcast companies that support this endeavor focused on talent development.  We have a long, rich, proud tradition of partnerships and industry-based learning, and this serves as another shining example of business and education partners working together.  We are humbled to serve as the host for the state of Missouri.”

Founder and President of the National Radio Talent System Dan Vallie commented “The passion and commitment from Mark and the MBA, and the broadcasters partnering with us to make this happen, is a shining example of their passion for and love of the industry.  We need technology, but it’s always people who make the difference.  The young broadcasters we discover and nurture in the MBA Radio Talent Institute are talent we can hire today and who make the difference in the future.

“We truly appreciate the enthusiastic embrace of the Institute and the commitment to a partnership within our industry from President John Jasinski, Director Matt Walker, Faculty Advisor Phil Beskid and everyone in the School of Communications and Mass Media as we welcome talented students from Northwest Missouri State University and students throughout Missouri and the Midwest.”

Interested students for the MBA Talent Institute can apply on-line at:

See what recent graduates of other Talent Institutes have to say about the program:

For questions and more information contact Dan Vallie at; 828-262-1502 or contact Mark Gordon at; 573-636-6692.





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