Digital Sales Strategist

TEGNA

Details:
The Digital Sales Strategist plays a critical strategic role and has primary responsibility for campaign success through management and optimization of digital media campaigns to ensure launch and successful delivery. The Digital Sales Strategist is fully functional on all products including but not limited to SEO, PPC, SEM, Social Media, Brand Building (reputation management), Email Marketing and Web Development.

Responsibilities:
• The DSS works with account executives on developing proposals, going on sales calls and developing investment opportunities, while being the main customer point of contact. Also, responsible for the optimization of each G/O Digital account to ensure smooth campaign delivery.
• Proactively monitors and manages campaigns to make appropriate adjustments to improve performance and ongoing optimization for all digital accounts.
• Attends sales calls with account executives as needed to help them prepare customer- centric solutions.
• Provides digital reporting for account executives and clients for all G/O Digital services.
• Communicates results and proof of performance to customers in tandem with account executives at a minimum of once per month.
• Works with Digital Client Services Manager to ensure deadlines are met and client performance is delivered as promised. Supports an active dialogue with the Digital Client Services Manager.
• Provides on-going recommendations to account executives and clients to upsell and cross-sell our vast product offerings. Customer satisfaction is the priority.
• Creativity, flexibility, and ability to change with our industry are also keys to success.
• Attends weekly sales meetings and training sessions that will review go-to-market strategy for digital products.

Experience:
2 Year(s)
Requirements:

  • Full working knowledge of all aspects of Digital Marketing
    including Search Engine Marketing (SEM), Pay-Per-Click (PPC), Targeted
    Display (Banner Advertising), Web Presence Optimization, including
    services for Organic Search, (SEO) Website Development, Social Media,
    Brand Building (reputation management), and Email Marketing.
  • 2 years of experience in a similar role.
  • Google Certification preferred.

About TEGNA:

TEGNA
Inc. (NYSE: TGNA) is comprised of a dynamic portfolio of media and
digital businesses that provide content that matters and brands that
deliver. TEGNA reaches more than 90 million Americans and delivers
highly relevant, useful and smart content, when and how people need it,
to make the best decisions possible. TEGNA Media includes 46 television
stations and is the largest independent station group of major network
affiliates in the top 25 markets, reaching approximately one-third of
all television households nationwide. TEGNA Digital is comprised of
Cars.com, the leading online destination for automotive consumers,
CareerBuilder, a global leader in human capital solutions, and G/O
Digital, a customized local digital marketing company. For more
information, visit www.TEGNA.com.

TEGNA
Inc. is a proud equal opportunity employer. We are a drug free, EEO
employer committed to a diverse workforce. We encourage and consider all
qualified candidates regardless of race, color, religion, national
origin, sex, age, marital status, personal appearance, sexual
orientation, gender identity, family responsibilities, disability,
enrollment in college or vocational school, political affiliation,
veteran status or genetic information.

To apply for this job email your details to amarkenson@tegna.com

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